Meezan Bank Building, Sector 4, Naval Colony, Karachi.
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Search Engine Optimization

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Search Engine Optimization Course Detail


Search Engine Optimization

Curriculum


A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
  1. Definition
  2. Glossary
  3. Search engines and directories
  4. How search engines work
  5. Crawlers, robots, spiders
  6. Algorithms
  7. Search engine indexing
  8. Ranking
  9. Directories
  10. Website architecture
  11. Static pages
  12. Dynamic pages
  1. Page coding
  2. Managing spiders/robots
  3. Crawlability
  4. Rewriting pages
  5. Subdomains
  6. Theme pyramids
  7. Useful links
  8. Guessing the google algorithm
  9. Checklist
  10. Pagerank checklist
  11. Reality check
  1. Ranking indicators
  2. Google toolbar pagerank
  3. Google directory pr
  4. Yahoo webrank
  5. Msn/live search
  6. Alexa ranking
  1. Originality
  2. Fresh content
  3. Writing for humans
  4. Latent semantic indexing
  5. Coding the page
  6. Page element limits
  7. Cascading style sheets (css)
  1. Right and wrong ways to link
  2. Reciprocal links
  3. Three-way links
  4. Purchased links
  5. Free-for all (ffa) links
  6. Link networks
  7. Redirected links
  8. Link bait
  9. Trustrank and worthless links
  10. Quality directories
  1. Keep good records
  2. Gathering requirements
  3. Conversion goals
  4. Taking measurements
  5. Situational analysis
  6. Benchmarks
  7. Keyword research
  8. Seo goals
  9. Commercial intent
  1. Fixing broken links
  2. Uploading files
  3. Sitemaps
  4. Is submission necessary?
  5. Useful directory links
  6. Complaining to search engines
  7. Why bother?
  8. How to address a copyright violation
  1. Understanding google
  2. Google patents
  3. Diagnosing a “sick” ranking
  4. Duplicate content
  5. Crawl rate issues
  6. Canonical problems
  7. Supplemental results
  8. Filters, not a sandbox
  9. Understanding yahoo
  10. Trustrank
  11. Understanding windows live search (msn)
  12. Minor search engines
  13. Advanced keyword research
  14. Keyword effectiveness index

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Course Duration 2 Month(s)

Course Lectures 24

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Flat B1, Second Floor, Meezan Bank Building, Commercial Street Sector 4, Naval Colony, Hub River Road, Karachi.

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